Card

About this object

History of use

Indian popular religious prints have been published for nearly a century, first by German presses, later by Indian ones. The prints may take the form of calendars, posters, or simple images. They are also used as book covers, cards, and packaging labels. The style of the representations is European. In the beginning they were Hindu images, but are now acquiring elements both of folk art and a romantic secularism. It is a living art currently influenced by the movie industry and non-Hindu religions. The images are a vehicle for advertising and are also used for religious purposes. This is a greeting card to celebrate the Ponkal Harvest Festival.

Cultural context

Popular secular art.

Physical description

Small, rectangular card consisting of two glossy sheets of paper glued together and folded in half. On the cover is a female in a pink and blue sari standing with hands resting on hip on left while upper body leans to right. She looks down at swan on left. In the background is a blue pond and dark brown forest. Indian script in yellow at top and in blue on back of card. Inside image is of two women and two men gathering hay in large yellow field. Sunset(?) is mottled mauve, orange, and yellow. Female in mauve sari, sickle in hand on left, stands in profile with male, hay bundle on his head, as they look at two others gathering hay. Two other figures behind two on right.